Friday, October 7, 2011


After an extremely long and repetitive conversation with my friend Charlotte (Aimes) about the merits of using paraben-free shampoos and conditioners, and having her zone out (or more likely just ignore me), I decided to build this site.

That way, if she asks me again I can say
talk to the hand
and send the URL instead
#timesaved #playtheriderinstead
(In case you want to spam your friends.)

So, Aimes, if you're reading this:

I have compartmentalised the intel on 3 pages.
  1. shampoos and other cosmetics
  2. deodorants and anti-perspirants
  3. deconstructing advertising and labels (even you, Byron, could understand this)

The bottom line?

Less is more.
Read the label.